FJORD

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Fjord

branding, packaging, social media, advertising

Fjord is a fictional beverage company; they are an organic company that you would expect to see in retailers and coffeeshops. After developing a brand concept, three hypothetical beverage products were created and corresponding packaging designs were created. After creating physical mockups, I worked with a photographer to get high quality images for use in marketing and ads; the final phase of the project was to produce a series of ads for social media and print. 

Inspired by artisanal aesthetics, Fjord's labels combine hand-illustrated elements and traditional typography. The labels were printed on fine Japanese art paper for exquisite fibrous texture and gold accents were painted on using Finetec metallic watercolours.

Labels

Magazine Ad

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Social Graphics