branding, packaging, social media, advertising
Fjord is a fictional beverage company; they are an organic company that you would expect to see in retailers and coffeeshops. After developing a brand concept, three hypothetical beverage products were created and corresponding packaging designs were created. After creating physical mockups, I worked with a photographer to get high quality images for use in marketing and ads; the final phase of the project was to produce a series of ads for social media and print.
Inspired by artisanal aesthetics, Fjord's labels combine hand-illustrated elements and traditional typography. The labels were printed on fine Japanese art paper for exquisite fibrous texture and gold accents were painted on using Finetec metallic watercolours.